Washington, D.C.-based Wiley Rein is joining Big Law's single-name marketing blitz, rebranding as "Wiley" as it unveils a new website, logo, color scheme and .law domain.

"We decided as a partnership that the timing was right," managing partner Peter Shields said in an interview. "We have a focus on some new practices and thought it was time for our brand to reflect that."

The new Wiley made some bold aesthetic choices. Gone is the understated green and white palette that adorned wileyrein.com. In its place is a bright and bold red logo coupled with a deep purple script. It was designed to be noticed.